Hugh Thomas from Ugly Drinks on the Ugly founding story, what makes a truly sticky consumer brand, and how he defines success as a founder

Feb 18, 2020

Today's guest is Hugh Thomas. Hugh is the CEO and co-founder of Ugly Drinks, a flavored sparkling water brand founded in the U.K. Hugh and his co-founder, Joe met while working for Vita Coco coconut water before deciding to start their own business, disrupting the soft drinks industry.

In the podcast today, we discuss:

• How Hugh and Joe went from Googling how to build a business in their apartment in London, to having distribution in nearly 10,000 stores across Europe and the United States
• What makes a truly sticky consumer brand
• How Hugh defines success as a founder, and so much more

Hugh was such a wonderful guest and I hope you enjoy the interview as much as I did.

If you do enjoy the interview, please share the podcast and we'd really appreciate if you can leave us a review in Apple podcasts. It really does help. Without further ado, please enjoy my interview with Hugh Thomas.

Find Ugly Drinks

On Instagram

On Twitter

On TikTok

www.uglydrinks.com

Find Hugh

On Instagram

On Twitter

Find April:

On LinkedIn

www.aprilwachtel.com