Movers and Shakers with April Wachtel: David Gluckman, Author of "That S*it Will Never Sell," and the creator of Baileys on building brands that sell

David Gluckman, Author of "That S*it Will Never Sell," and the creator of Baileys on building brands that sell

Jul 26, 2022

Today's episode is an interivew with the man, the myth, the legend, David Gluckman.

David is the Author of the book “That S*it Will Never Sell,” and is the creator of Baileys (the number one selling liqueur in history, which has sold billions of bottles across 160 countries. David is also the mind behind Ciroc Vodka, Tanqueray 10 and dozens of other beverage brands.

In the podcast today we discuss:

The story of Baileys and what he learned after presenting the brand to his clients
David’s advice on advancing ideas through large organizations
What large companies should do with their market research budgets
…And so much more

David is truly a living legend in the world of beverage alcohol, and he shared a wealth of knowledge in today’s conversation.

Without further ado, I hope you enjoy my conversation with David Gluckman.

Find David

On LinkedIn

david@tswns.net

Find That S*it Will Never Sell

www.thatshitwillneversell.com

Buy That S*it will Never Sell

Find Movers and Shakers:

www.moverssshakers.com

@moverssshakers

Find April: